Secrets To Success

Toteme Co-Founder Elin Kling Shares The Secret To A Lasting Relationship – And The One Wardrobe She Would Raid

Advice on life and style From Elin Kling, the Swedish co-founder of the minimalist fashion brand Toteme.
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Andreas Öhlund

If you could raid anyone’s wardrobe, whose would you choose?

The stylist Camilla Nickerson’s. We often start Toteme collections by going through her amazing McQueen archive. I have my eye on a couple of the dresses.

What’s a sure-fire way to get your day off to a good start?

I give myself six minutes to enjoy a brewed coffee before I work out and head to the office at 8am. Other than that, seeing my kids happy and selecting the right outfit.

How do you get ready in five minutes flat?

I can’t do five, but I regularly do it within 15 minutes thanks to the Victoria Beckham Beauty Priming Moisturizer, a Westman Atelier highlighter, which I have in the shade Nectar, and my Dior Diorshow Brow Styler.

Victoria Beckham Beauty Cell Rejuvenating Priming Moisturiser

Westman Atelier

Lit Up Highlight Stick

Dior Diorshow Brow Styler Waterproof 24H Wear

Share the best advice you’ve ever received.

“Something is better than nothing.” It’s easy to feel paralysed in the face of social injustice, but making a difference to just one person’s life is a meaningful start.

The secret to making a relationship last?

Start a business together so you can’t divorce… kidding! Communication.

What makes you feel confident?

Being prepared.

Any tips for a successful dinner party?

Espresso martinis.

Do you have a signature dish?

My husband does the cooking.

You can only stay in one hotel again, which do you pick?

The Carlyle in Manhattan.

What makes a great first date?

Dinner by the bar at the East Hampton Grill, in the Hamptons.

Name something that reminds you of home.

Crisp air.

I have 24 hours to explore Stockholm, what should I do?

Check in at the Ett Hem hotel, have a traditional lunch at Prinsen, visit the National Museum and then spend at least 30 minutes at the Svenskt Tenn interiors store, followed by a leisurely stroll around the Royal Djurgården park. End with dinner at Brutalisten.

Tell Vogue something that you think would surprise us about you.

I grew up on a farm and can hypnotise chickens.

What’s your holy grail beauty find?

La Mer The Lip Balm. I’ve stayed true to that one for 10 years.

Which album would be the soundtrack to your life?

Chet Baker Sings.

Your signature scent?

Carnal Flower from Frederic Malle, but if I’m on holiday I’ll just use Costa Brazil Kaya Jungle Firming Body Oil [from £43].

Frédéric Malle Carnal Flower Eau de Parfum

Costa Brazil Sol Sunlight Body Oil

Pick the proudest moments of your career so far.

Opening Toteme’s flagship store in Stockholm and staging our first catwalk show at New York Fashion Week. I cried both times.

What’s on your nightstand?

A Crudwell silk sleep mask from The Beauty Sleeper and a Nourishing Nail Oil from Hermès – I use it morning and night.

La Mer

La Mer The Lip Balm

The Beauty Sleeper

Crudwell Silk Sleep Mask

Where’s the best view in the world?

The farthest reach of the Swedish archipelagos on a summer evening.