Does your scalp have a serum? If not, then it might be time to reconsider. Vogue has long championed the “skinification” of haircare and yet it wasn’t until my third child that I fully felt the benefits. Though I had turned to supplements to help with hair regrowth following my first two pregnancies, it’s been a case of third time’s a charm thanks to TypeBea Hair Growth Serum, combined with a Vida Glow Hairology supplement, which have brought my postpartum mane back to life. Coincidentally, both brands are the brainchild of one woman: Anna Lahey.
A mother of four turned hair loss remedy pro, her product development was a deeply personal project. “A third of women will experience some form of hair loss in their lifetime be that due to childbirth, stress, peri- or full menopause,” she says. “I experienced significant loss after the births of my children, which was stressful and perpetuated the problem. So I set out to create solutions that target hair growth for all hair types, from both an ingestible and topical approach.” Consumer desire is certainly growing: Space NK has reported a 523 per cent rise in sales in this realm of late. Ouai Scalp Serum is top of the leaderboard, with a 497 per cent rise in sales during 2024 thanks to a viral stint on TikTok. And it’s not just the at-home serums. Could you be tempted to a scalp spa?
A niche category, granted, but (and we have TikTok to blame again, here) Japanese-inspired hair spa techniques are popping up 19 to the dozen. Try Maison Sisley’s Hair Rituel treatment for 90 minutes of trichological bliss or the salt scalp scrub treatment at Charlotte Mensah’s London salon to achieve squeaky clean volume and lift. One last tip? Consider a hairbrush upgrade. Simply complete the questionnaire on La Bonne Brosse’s website in order to receive your very own personalised brush suggestion. Because, as it turns out, getting to the root of hair health is very much worth the hype.
